160 international C&A employees run the Vienna City Marathon and donate € 120,000 to RED NOSES Clowndoctors - for more laughter and joy of life in the hospital in 7 countries!

At the Vienna City Marathon on April 23, 160 C&A employees showed their best athletic and charitable performances. Competing in the relay marathon, their efforts were in support of the INTENSIVE SMILE project of RED NOSES Clowndoctors International (RNI), which eases the difficulty of medical inventions or painful treatments for sick children in Austria and 6 other countries.

Copyright: Harald Nistelberger
Copyright: Harald Nistelberger

A total of 40 seasoned teams composed of C&A employees from Austria and Central and Eastern Europe were present and demonstrated the greatest sporting and social commitment one could ask for. The C&A Foundation donated € 3,000 to RED NOSES International for each relay team present.

This amounted to an incredible total of € 120,000. All the proceeds went to the Viennese RED NOSES International, which will roll out the INTENSIV SMILE project , in which RED NOSES and also C&A are present. The C&A Foundation supports sick children in Austria, Poland, Czech Republic, Slovakia, Hungary, Slovenia and Croatia.

Imminent examinations, treatments or surgeries often make young patients anxious and afraid. As a result, they close up as their unpleasant emotions intensify, often making their physical pain worse. This makes the treatments enormously difficult for all involved. The presence of RED NOSES clowns creates a relaxed and pleasant atmosphere. They help the child to gain confidence and bring their focus away from the procedure. By acting as a mediator, the clowns help create a link between medicine and the patient and bring the two worlds closer together. By doing so, the treatment goes much smoother for the child, the medical staff, and anyone else involved.

"Hand in hand with the medical staff, we ensure the hospital environment is a comfortable and sensitive for the young patients. The C&A Foundation is a strong partner of RED NOSES International and stands by our work in this direction. It is crucial that we provide the necessary psychosocial support to children before, during, and after these humorous interventions," states Monica Culen, CEO of RED NOSES International.

The C&A Foundation aims to change society positively. Norbert Scheele, CEO of C&A Mode Austria and Central and Eastern Europe concurs, "The well-being of our children is very important. At C&A, we are committed to helping the most vulnerable members of our society. For this reason, we support RED NOSES International because they share the same objectives concerning the welfare of children as we do."

Photo 1 - Intensive Smile: 

RED NOSES International Clowns are fully integrated into the treatments and therapies of young patients, at the request of the treating physicians, deliberately divert the children from their anxiety before or during their studies.

Copyright: ROTE NASEN Österreich

Photo 2 – Check Handover:

Norbert Scheele, CEO of C&A Mode Austria and Central and Eastern Europe hands over a check from the C&A Foundation for €120,000 to Monica Culen, CEO of RED NOSES Clowndoctors International. 

Copyright: Harald Nistelberger      

About the C&A Europe 

With over 1.575 stores in 18 European countries and more than 35,000 employees, C&A Europe is one of the leading fashion retail businesses in Europe. C&A Europe welcomes and provides more than two million visitors per day with good quality fashions at affordable prices for the entire family. 

In addition to our European stores, C&A also has a presence in Brazil, Mexico and China. For more information, see www.canda.com

About C&A Foundation

“We support and actively drive initiatives that help transform the way the industry works.” C&A Foundation is a private foundation, affiliated with the global clothing retailer C&A. We are working to transform the apparel industry into a fair and sustainable industry that respects the rights of workers, improves livelihoods and the conserves the environment. We collaborate with key partners to achieve the best results and greatest long term impact. From farmers to factory workers, we help build strong and resilient communities in all the countries we touch.

About RED NOSES International

Active in ten countries, RED NOSES International delivers a broad range of programmes. These programmes focus on a variety of target groups: children in hospitals, people in geriatrics, patients in rehabilitation centres, youth with mental and multiple disabilities, as well as disaster affected people in crisis areas (such as refugees or internally displaced peoples).

The RED NOSES Group is the largest foundation of hospital clown organisations in the world. Collectively in 2015, including its ten partner organisations, 326 clowns brought joy and laughter to over 708,000 people, in approximately 660 medical and social institutions.

For further inquiries:

RED NOSES International
Eva Primavesi - Public Relations
T: +43 699-111 75 081
E: eva.primavesi@rednoses.eu

Zach Kornell - Public Relations
T: +43 1 318 03 13 (37)
E: zach.kornell@rednoses.eu
C&A Mode - Hauptverwaltung
Büro für Presse- und Öffentlichkeitsarbeit
T: +43 1 71 751 – 0
E: presse.anfragen.at@canda.com


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